putting your business in the limelight
 our brochure sites have 4 objectives:
1. Simplicity – We want visitors to know they came to the right place immediately. Clear headlines and simple intuitive navigation is the key here.
2. Company information – Who, what where, why and when
3. Establish Credibility – Let visitors know why your company is the choice they can trust.
4. Call to Action – Complete a “more information” form, request product information, call your office or just sign up for your mailing list. We can’t expect people to do want we want them to do if we don’t tell them what it is and make it easy for them to do it.
Our web sites are built around your needs, so if you want to get more inquiries then we'll provide help at every stage - attracting the right visitors from search engines, providing an instant, strong image of your company, and making contact simple.
getting web site visitors
The first and arguably most important stage of successful web site marketing is attracting visitors to your site. While you should be promoting your web site offline, our job is to optimize your site for the search engines. However, we do not employ a shotgun approach. We want to attract the right kind of visitors, so our first priority is researching the most popular and relevant terms to describe your products and services.
We build accessible, standards-based web sites. This means search engines can easily navigate your site and list its content. We then integrate the target keywords and keyword phrases we've discovered through our research so that each page reinforces its identity and relevancy to the search engines. Find out more about our search engine services.
online branding
Once you have the right visitors on your site, you have less than 5 seconds to convince them they are in the right place, and another 10-15 seconds to get them to believe that you can provide what they need. Patience is not a virtue you will often find on the Internet.
Strong design helps to establish your image and credibility, but must serve a purpose. Web branding is about giving visitors an instant snapshot of who you are as a company while informing them of the type of customers you serve.
The most important challenge we encounter in re-developing existing web sites is a change in perspective; that is, looking at your products and services from your customer’s point of view rather than your own:
- How they can use it
- The direct benefits they will experience from using it
- Why you can deliver them better than anyone else.
We'll make sure your web site achieves these objectives.
simple web design
A web site should be:
- Functional - it has a purpose and needs to make it as easy as possible for site visitors to achieve this purpose.
- Accessible - We build accessible web sites, that make navigation simple and intuitive, providing visitors control over their own experience. The result is web sites that do not require visitors to try to figure things out - they know what they want, and they can find their way to it instantly.
Web site visitors have certain expectations of how a site should look. We adhere to international standards that determine how a site should work to provide the best user experience. As much as you might want to show people a 90-second movie presentation about your latest product or service, remember that most visitors know what they want, and it's often as simple as finding an email address, a product stock number or a phone number. We assist you in determining your goals, and help to clarify what your web site visitors actually want. That way we can develop a web site that achieves the most for you by achieving the best possible experience for your customers.
integrated web sites
There is nobody who will ever know your business better than you do. One of the biggest advantages small and mid-size businesses have over larger competitors is their ability to be flexible and make changes quickly in order to capitalize on changing market conditions. Your web site needs to reflect those changes instantly. One way we can help you to keep your web site up to date and reflective of your business is with our unique content management tool.
By using our simple content management tool you will have access your live site with the ability to change text and images online instantly. This means your web site content is always up to date, without having to pay an hourly rate to us or someone else to update content for you. Keeping you site current results in a better user experience. This results in a stronger brand and improved overall results.
ongoing support
Our job doesn't end when your new site is launched. We keep close track of your web site's performance on search engines and its effectiveness in producing quality inquiries. We have ongoing relationships with all our clients, and if you host your site with us we will be your single point of contact for any issues or technical problems, site development or general questions.
standards-based web sites
Why is building your web site according to generally accepted standards import to you? While we don't plan on closing our business and flying off to some deserted island any time soon, it's important for you to know that your web site isn't completely dependent on us. The sites we build are standards-based which means most other web designers would be able to access and maintain our web sites We don’t hold you captive.
On occasion, we buy domain names for our clients. In every case we put them in our client’s name, not ours. All of which ensures that while we hope you will stay with us for a long time, should you choose to move away it will be a hassle-free experience.
what does it cost?
All our client projects are tailored to your needs, so the cost of your final web site will vary with your goals. A typical complete brochure site costs $2500-$3000. Depending on what you need, our services can include the following:
- Free hosting and domain names for one year
- Alternative design concepts and development
- Guidance with site structure and content
- Content management to edit text and images
- Search engine optimization
- Advice and help with web marketing
|
