stand out from the crowd
Search engine marketing is like any other marketing - the goal is to match what you have to what your customer wants, and at the right time. The advantage of search engines is that if you succeed at search engine promotion, your site will appear to the user at exactly the right moment. Search engine optimization means identifying the right search terms, making your site clear and accessible to search engines, and allowing site visitors to make their choices easily.
attracting the right visitors - keyword research
The first and most important rule of search engine optimization is knowing which keywords to target. We use a number of methods to build a list of keywords that are not only relevant to your products or services, but also popular. This means you will get more of the right visitors to your site, and also potentially discover some niche phrases that your competitors are not using. At every point we build your web site around what your customers are thinking, rather than how you view your business from the inside, and this applies equally to keywords.
web site optimization and accessibility
Once we have discovered the right keywords to target, we will incorporate them into the site so that search engines will discover them. Our sites naturally perform better on search engines because they are programmed to web standards and are accessible to the search engine 'robots' that review and list web sites. Our content is labeled more clearly for search engines, our page names are more relevant and focused, and all of our page 'meta' content can be edited to help reinforce target keywords.
We optimize your site content to target the keywords we have identified, and this means that your site will appear more highly under those search terms. We can also identify new inbound links to help you build your general site presence.
paying for web site visitors
We have Google Advertising Professional Status, which means we have recognized experience and expertise in managing Google Adwords. This is an advertising service which allows you to target keywords more directly, and pay for each visitor that clicks through to your site as a result. It is a useful way to get site visitors very quickly, or to perform better under terms that are very competitive. However, the cost of clicks means that you need to closely manage your advertising to ensure that you are paying the lowest cost per sale or inquiry.
We provide a full management service, including set-up, maintenance and reporting.
tracking results
Effective search engine promotion is not just about increasing visitors, but getting the right visitors and achieving the desired results from them. This is why we provide several services based around tracking the actual results of your promotion, whether this means number of inquiries, site turnover or visits to a key page (such as a newsletter sign-up). Our hosting includes statistics that will explain how many people are visiting your site, where they have come from and which pages they are visiting.
Our sites are built around your key goals, so we ensure that your design establishes credibility and that your contact options are as simple as possible. We track the number of inquiries or sales to work out a % conversion rate, and consult with you on the best way to improve or maintain your results. Our service doesn't end with the site's construction, and we will be on hand to help you get the most out of your site long-term.
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